Marketing Case Studies

J. Murray & Associates marketing case studies represent three industries – manufacturing, healthcare and entertainment. Powernail Company, Comprehensive Center for Women’s Medicine and Freedom Hall are all located in the Chicagoland region. Our marketing case studies reflect several services provided to the below clients.


Marketing Case Studies - PowernailPowernail Company, Inc.

Powernail is a manufacturing company of pneumatic nailers and flooring cleats for the hardwood flooring industry. In 1946, Powernail Company developed the first “L” Cleat and the Model 45 Powernailer. This revolutionized the hardwood flooring industry, making installations much easier than previous methods. These products are used for the installation of Tongue & Groove hardwood flooring and sub-flooring.


Marketing Case Studies Projects:
Collateral Materials


Marketing Case Studies Achievements:
– Created brand awareness
– Developed marketing materials
– Increased trade show traffic


“True professionalism is the best part of working with J. Murray & Associates. Timeliness, attention to detail, able to stay and work within budget and access to photographers and printers, are just some of the great things we have enjoyed with our connection. J. Murray & Associates has given us one place to fulfill all our marketing needs. Our business has benefited from this association and we would highly recommend J. Murray & Associates.

We reached a point that we wanted a strong corporate visual identity and J. Murray & Associates came through with designing and printing our new tri-fold brochure. Our new brochure was a “Coffee Table” work of art. They also designed pocket card as well as postcards in a similar style. Our handouts, brochures, banners, booth signage and other trade show materials, reflect the hard work that has gone into the development of great style. We always get compliments about the professional look of our material at trade shows and other venues. J. Murray & Associates has given us the ability to use really great designs in a lot of new ways.”

John Delware
Business Development, Powernail Company




Marketing Case Studies - CCWMComprehensive Center for Women’s Medicine

Comprehensive Center for Women’s Medicine is a Chicago medical group that practices holistic medicine. They specialize in Women’s Health, Internal Medicine and Anti-Aging Medicine with an emphasis is on preventive care and patient education. Dr. Vesna Skul and Dr. Danuta Hoyer have been recognized as the Best Doctors for Women and Top Primary Care Doctors in Chicago by Chicago Magazine year after year. They were also named The Nation’s Top Doctors by US News, and the Top 5% of Chicago Metro Area Physicians by Super Doctors. In addition, they were both awarded Regional Top Doctor by Castle Connolly.


Marketing Case Studies Projects:
Website Development
Search Engine Optimization (SEO)
Digital Marketing
Email Marketing
Social Media
Marketing Materials


Marketing Case Studies Achievements:
– Increased website traffic
– Increased search results
– Increased brand awareness


We have been working with Jennifer and her team for several years. J. Murray & Associates handles all of our marketing materials and our online presence at Comprehensive Center for Women’s Medicine. They are our voice for social media campaigns and engage with patients on Facebook, Twitter, and Google+. We have seen an increase in brand awareness through all the marketing efforts.

Vesna V. Skul, MD, FACP
Medical Director, Comprehensive Center for Women’s Medicine



Marketing Case Studies - Freedom HallFreedom Hall Nathan Manilow Theatre

Freedom Hall has presented the performance arts since 1976 in their Nathan Manilow Theatre. For over four decades, the variety of entertainment has included The Chicago City Ballet, Tom Dreesen, Muntu Dance Theatre of Chicago, Tom Chapin, Corky Siegel, George Winston, The Second City Touring Company, John Houseman, Peter Mayer, Vincent Price and many other top-billings.


Marketing Case Studies Projects:
Website Development
Search Engine Optimization (SEO)
Digital Marketing
Social Media
Marketing Materials


Marketing Case Studies Achievements:
– Increased website traffic and Google search
– Consistently increased SOLD OUT shows each year
– Increased tickets sales with online ordering
– Created greater brand awareness
– Created acclaimed marketing materials


“J. Murray & Associates has been a partner with Freedom Hall for over 10 years. The marketing materials they have designed for us draws praise for its aesthetic merit plus clean and crisp design. We count on J. Murray & Associates to provide guidance on current marketing trends and then to produce the material to compete in our market, whether it be enhancing our webpage, internet presence or traditional advertising. On an annual basis, our ticket sales have been trending upward. And our 2013 – 2014 season saw the highest percentage of sales per show since I have been working with J. Murray & Associates.

Freedom Hall has put out some of the nicest promotional materials in the entertainment business. We are grateful that J. Murray & Associates is as invested with us as a partner in seeing that we are successful in presenting the performing arts in the Chicago region. J. Murray & Associates is also a sponsor of the Freedom Hall Series, and often times their staff and clients can be found attending performances at our venue!”

Chuck Sabey
Cultural Arts Supervisor, Freedom Hall