Mobile-Friendly Websites Rank Higher in Google Search

Making sure your website is mobile-friendly (also known as responsive or adaptive) is now more important than ever. Mobile-friendly websites will rank higher in Google search. We have been talking about mobile marketing for years, and now Google has made it official.

Mobile-Friendly Websites Rank Higher in Google SearchGoogle announced that they will be making changes to their search algorithm starting on April 21, 2015. Google’s mobile ranking will label mobile-friendly websites and will place them higher in search results. Google said, “users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

What Is a Mobile-Friendly Website?

A mobile-friendly website is a site that adapts to the device being used to view the website, whether it’s a desktop computer, smartphone, or tablet. A mobile-friendly website will re-size the content and images to ensure that the site displays correctly on any device. You can test your site for a mobile-friendly design in Google’s webmaster tools.

How Do You Make Your Website Mobile-Friendly?

According to Google, a website that is eligible for the “mobile-friendly” label will meet the following criteria as detected by a Googlebot.

– Avoids software that is not common on mobile devices, like Flash
– Uses text that is readable without zooming
– Sizes content on the screen so users don’t have to scroll horizontally or zoom
– Places link far enough apart so that the correct one can be easily tapped

If you are creating a new site, we would recommend using a content management systems (CMS) like WordPress, Joomla, or Drupal. But, beware of the theme you choose because not all themes are mobile-friendly or responsive.

Another option is to hire a professional website development company to create your site. J. Murray & Associates fully embrace responsive web design as our standard development for building websites.

If you would like more information about mobile-friendly website design, call us at 630.964.4401.

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