Making sure your website is mobile-friendly (also known as responsive or adaptive) is now more important than ever. Mobile-friendly websites will rank higher in Google search. We have been talking about mobile marketing for years, and now Google has made it official.
Google announced that they will be making changes to their search algorithm starting on April 21, 2015. Google’s mobile ranking will label mobile-friendly websites and will place them higher in search results. Google said, “users will find it easier to get relevant, high-quality search results that are optimized for their devices.”